Why is communication so important in retail?
In an environment as dynamic as a retail store, effective and proactive communication between colleagues can make a huge difference to customer experience. From answering questions faster to allowing staff to work more flexibly depending on customers’ needs, it’s no secret that colleagues work better together when they can communicate well.
There are several reasons why retail businesses should assess how well colleagues communicate:
Help customers faster
When colleagues can collaborate without having to search for help, customer queries can be resolved faster.
Greater collaboration
Allowing colleagues to communicate instantly wherever they are located on the premises promotes faster and more open collaboration.
Reduce theft
Theft can be hard to spot until it’s too late – communication across the shop floor can help colleagues be proactive and even prevent theft.
Long-term cost savings
Improving staff communication can produce long-term cost savings by boosting efficiency across the entire business.
How effectively do your teams communicate?
There are several important questions which retail organisations can ask themselves when assessing how effective their communication is. These questions can include:
- How productive is communication between colleagues?
- How long does it take for someone to find the colleague they need to speak to?
- How much distance do colleagues cover when walking around looking for a colleague?
Retail workers have to balance several responsibilities at once while also being responsive and welcoming to customers’ queries. Fast and clear inter-colleague communication can go a long way in making the in-store experience smoother and more enjoyable for customers and in making the business operate more profitably and efficiently.
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Discover VoCoVo headsets for team communication
VoCoVo headsets are sleek and stylish, and allow retail colleagues to communicate instantly and discreetly across the entire premises. No more looking for a teammate, no more shouting, and no more tannoy announcements.
VoCoVo headsets help colleagues to resolve customer queries faster, ensure staff feel happier and safer at work and allow them to deal more proactively with theft and antisocial behaviour.
VoCoVo GO
Plug-and-play headset communication system for up to 29 users. Great for retail colleagues to communicate instantly and clearly across the shop floor on one open talk group.
VoCoVo GO+
Plug-and-play headset communication system. Great for retail colleagues to communicate instantly and clearly across the shop floor with added customer call point functionality.
Start your VoCoVo journey
To learn more about how VoCoVo can boost colleague collaboration in your retail business, please leave your details using the form below.
If you’d like to book a meeting directly with one of our retail communication specialists, please click here.
